In 2008 the Homeland Union – Lithuanian Christian Democrats had to rescue Lithuanian economy in a face of global economic crisis. The steps were raising taxes and cutting salaries. After 4 years the country’s economy is booming again, and work of the party is appreciated by the economists all over the world. But not by the voters of 2012 parliament election. The polls have revealed that voters have more sympathy for the opposition with unrealistic promises of brighter tomorrow.
The idea was simple. If we want to convince we’ll do great things in the future, we need to explain what we already did in the past. And we were pretty confident in the previous works of the Homeland union. Campaign slogan: “We’ve achieved a lot. Let’s continue!”
We launched a project “200 Jobs”
It was a huge and colorful pixel-art project, showing long list of works by the Homeland Union.
Users kept pressing “I support this project” button and the opinion of voters started to shift. We actively engaged in social networks by spreading the message with content like info graphics and even comics. Public loved it.
Then it was project‘s “Your Views” turn
The user had to make a test to find out if his values are the same to political parties. We believed that family, independence and patriotism are the common values for everybody. So did the voters.