RIADOM. Logotype, print, website.

We were asked to create a new brand and communication platform for real estate company. The company works with exclusive real estate projects in Lithuania and the most of the clients are Russian citizens.

The strategic direction was to communicate the geographical and cultural closeness between Russia and Lithuania.

We came up with a brand name and the idea of RIADOM, which in Russian means “beside” or “near you.” The idea of closeness is incorporated in logo, website and print campaign.